Bettina Kast

Diplom-Designer (FH)


In the last two decades I worked internationally and completed hundreds of design projects for a variety of businesses in Europe, United States, Mexico, India, and Brasil.

Even though I am very comfortable designing for interactive, analogue, time-based media, and even for the physical space around us, the focus of my work remains at the intersection of human-centered design, business, technology, and data.

Product Innovation

Making and automating the right decisions on enterprise scale

Re-design of a canvas-based low-code AI editor that enables business owners to design Next Best Actions resulting in meaningful customer experiences.

See case study ↗

A monitor showcasing a colorful diagram of a decision strategy. The image of the monitor is overlapped with screenshots of process steps.

Empowering users with visual programming

A framework that enables its different audiences to model data, business processes, and customer experiences using a visual programming paradigm and multi-modal input methods.

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A collage made up of a monitor and an apple iPad showcasing a process flow. The two devices are surrounded by various modes of interactions showing gestural input on touch screens using finger gestures, input using an Apple pen, a keyboard with keyboard shortcuts, a mouse and the various states of mouse cursors communicating interaction types.

Optimizing processes

Redesign of the user interface to incorporate a refined color encoding system for data visualization in process mining application.

See case study ↗

A monitor showing a dashboard with bar, and column diagrams, a heatmap and a sankey chart to make the paths in process flows visible.

Managing a workforce

A visual redesign of a workforce intelligence application, and enhancements of data communication for all its data products to foster inclusive approaches in managing personnel.

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A monitor showcasing a dashboard used for workforce analysis. It shows a calendar view, and various categories displayed in bar and column charts. In the bottom is a timeline showcasing where employees needed to switch screens.

Creating application dashboards

Redesign of the user interface to incorporate a refined color encoding system for data visualization and insights in application specific dashboards.

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Managing change

A business-friendly environment where non-technical people can safely make changes to their business logic and simulate the impacts of their changes.

See case study ↗

A collage consisting of a monitor showcasing an enterprise application used to manage change requests. Next to it are images that explain the modes of interaction, in a detailed and high level view. There is also an image showcasing the leading position of the product in Forrester Wave.

Making relationships and influence visible

A network visualizer used to visualize networks, relations and ownerships in customer onboarding processes in KYC/CLM applications used by thousands of agents.

See case study ↗

A monitor showcasing an enterprise application used for onboarding. The screen shows a hierarchical network diagram.

Orchestrating decisions on enterprise scale

An low-code editor to combine structured and unstructured data from multiple data sources, and perform ETL (Extract, Transform, Load) operations in a data flow to orchestrate decisions on enterprise scale.

See case study ↗

A monitor showcasing an enterprise application that shows a visual programming editor used for ETL operations by technical users.

Detecting meaningful real-time events

An low-code editor enabling non-technical users to filter out meaningful events in event streams for further processing in business applications.

See case study ↗

A monitor showcasing a development environment and a visual programming interface used by analytical users to detect relevant events in real-time data streams.


A collage showcasing a monitor displaying the default screen of an enterprise application which is overlapped by a heatmap. Surrounding the monitor is a worldmap with pins, a flow diagram with drop-off rates, two spreadsheets and a matrix all comparing results.

Scaling usability testing

A comparison and evaluations for effectiveness, scalability and feasibility of usability testing methods for complex enterprise software systems.

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A collage showing illustrations of different types of disabilities next to a collection of images simulating the severity and stages of decreasing vision in a variety of health conditions that impact the ability to see negatively.

Increasing awareness of inclusive design

A company-wide presentation educating about the importance of inclusive design in product design.

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An image of a laptop monitor repeated four times showcasing the same dashboard. In each image another type of color blindness is simulated. Next to it is a continuous color palette as perceived by people with standard vision, and repeated four times in the different types of color blindness.

Accessible data visualization

Applied methods to make data visualization capabilities accessible to visually impaired and colorblind people.

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A collection of photos showing people collaborating during a workshop, organizing papers and a final process with its sub steps.

Conducting qualitative user research

Insights in the workflow and pain points of the specialized, and highly technical user audience.

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An image showing a diagram of interactions during a customers life-time and a close up into one specific area revealing details of context that impacted purchase decisions.

Researching customer behavior over time

Research of behavior changes, purchase decisions, purchase triggers, conversions and the impact of events on telco customer live-times

See case study ↗