Innovation & Product Design
Automating decisions on enterprise scale
What we were working on
A canvas-based low-code AI editor that enables business users to design meaningful, and hyper-personalized 1:1 omni-channel customer engagements, that can be automated and lead to millions of decisions within fractions of seconds and at vast scales.
What I did
At Pega I was the lead designer for the user experience of the product areas Big data, predictive analytics, AI, and Decisioning. I was brought on board as one of the first 6 designers at Pega.
My mission was to help modernize the visual design of the product acquisition “Decisioning and analytics” which had Next Best Action strategies as one of its core components.
- Successfully advocated UX design across functions, levels, and geographies.
- Conducted interviews and workshops with subject matter experts and users.
- Acquainted myself with the functionality, experimenting, and speaking to engineers, SMEs, and trainers.
- Conducted competitive research within and across other industries.
- Created concepts, brought forward a proposal shaping the product roadmap.
- Collaborated with engineers in finding design solutions that scale and support high velocity outputs.
- Devised a design strategy for a complete re-design.
- Designed a coherent, modern design language setting a new standard for remaining platform.
- Designed intuitive configuration interfaces and previews guiding users through the process.
- Facilitated alignment between product managers, technical documentation specialists, trainers, instructors on abstract concepts, terminology, and UX copy.
- Supported assembly of a sales demo, along with other communication materials educating prospects about the value proposition.
Outcome
On a project level
24 intuitive configuration settings leaning on mental models of the SQL domain.
A holistic and consistent set of icons consisting of:
- 24 toolbar icons each with 6 button states
- 22 domain specific icons for components
- Color encoding and intuitive guidance through processing steps
On a sales level
- Clear design language and visual appeal supported sales conversations with decision makers.
- Clear design language and aligned concepts supported the creation of educational content and supporting documentation.
On a performance level
- Decision strategies can execute up to 2 million decisions per second.
- A large US telco provider with over 100 million customers saved USD 190+ million within the first 10 months after implementing decision strategies into the business.
What others had to say
“Thanks and kudos to you on the outstanding work on the new strategy modeling presentation. Looks beautiful, the content is considerably clearer than before. GREAT work!”
Shaun Wortis, Principal Designer
“Bettina is a senior UI specialist who knows her stuff and is able to convey her knowledge in a professional way.”
Maarten Krah,
BPM consultant – Banking Industry
“Bettina is a very talented User Experience professional and approaches her work by considering all aspects of the challenge at hand. She intelligently enquires to fully understand the needs of the users, and develops a UI design that is both meaningful and visually pleasing to engage with. She is also very adept at reaching out to whomever can provide her the information she is seeking – which is a very good skill to have when working within a large and geographically dispersed organization.”
Gina Anderson, Principal Human Factors Engineer