Bettina is a skilled, enthusiastic, results-driven Principal UX Product Designer based in Amsterdam, The Netherlands. With over two decades experience in strategic design, product design, enterprise UX, enterprise AI, and data products, she brings a unique perspective and empathy to user-centric designs and innovations.

Work: Research

A collage showcasing a monitor displaying the default screen of an enterprise application which is overlapped by a heatmap. Surrounding the monitor is a worldmap with pins, a flow diagram with drop-off rates, two spreadsheets and a matrix all comparing results.

Scaling usability testing

A pilot study to evaluate how to repeatedly increase speed, velocity, scalability, and effectiveness of usability testing methods for complex enterprise software systems.

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A collage showing illustrations of different types of disabilities next to a collection of images simulating the severity and stages of decreasing vision in a variety of health conditions that impact the ability to see negatively.

Increasing awareness of inclusive design

A presentation to educate stakeholders and other employees about the importance of accessibility for all product areas by promoting inclusive design, and why it matters.

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A collection of photos showing people collaborating during a workshop, organizing papers and a final process with its sub steps.

Defining decision architects

Workshop about uncovering pain points and potential more insights about the workflows of the specialized and technical user audience “Decision Architects”.

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