Bettina Kast

Diplom-Designer (FH)

Case Study

Innovation & Product Design

Conducting qualitative user research

What we were working on

Insights from a workshop to learn about the workflow and pain points of the specialized and technical user audience “Decision Architects”.

Get a better understanding of the technical user audience and the pain points they experience with the tooling

What I did

  • Defined goals and insights to uncover
  • Planned workshop program
  • Negotiated time to facilitate workshop
  • Trimmed down workshop program
  • Designed surveys and questions
  • Conducted preliminary research
  • Evaluated data and adjusted workshop
  • Facilitated workshop


Identified bottlenecks during deployment projects and processes, and areas with low engagement. Communicated insights to stakeholders and recommended future functionalities for product roadmap