Research
Defining decision architects
What we were working on
Workshop about uncovering pain points and potential more insights about the workflows of the specialized and technical user audience “Decision Architects”.
“How can we make Decisioning Architects in the field more successful?“
What I did
I was lead designer of the predictive analytics product area, and organizing and leading a workshop to help better understand the users of our product area, their pain points and opportunities for innovation that would contribute to shaping the product roadmap.
- Collaborated with product manager on defining goals and insights we want to get out of the workshop
- Collaborated with another designer on planning preliminary workshop program
- Persuaded manager and negotiated budget to facilitate the workshop
- Designed surveys and questions to conduct research asynchronously ahead of time to accommodate for budget
- Conducted preliminary research, and evaluated data points
- Facilitated workshop
- Synthesized and evaluated findings
- Communicated findings to product management
Outcome
Workshop agenda
Explained that we would be forming three groups focusing on different questions and roles to uncover.
Bull’s eye prioritization
Had the group assign all their activities in order of importance, then have everyone vote from most liked to least enjoyable.
Empathy map
Had the group work out the persona Decision Architect. They added the emoticons themselves.
Implementation project overview
An activity done with another group. At the end all three groups discussed this process and everyone agreed that the testing phase needs some support from the product.
On a project level
- Identified bottlenecks during deployment projects, in processes, and within areas with low engagement.
- Communicated insights to stakeholders.
- Recommended future functionalities for product roadmap.
On a product level
- A simulation feature was planned out, prioritized and built immediately after the workshop, where the biggest pain point was discovered, which had the biggest impact
On an organizational level
- Participants felt excited and enlightened after the workshop and approached us to express their thanks
- Most participants asked us to reach out in future research initiatives, and offered to participate again as they perceived them as valuable
- Product managers found the insights valuable and requested to plan more research initiatives, too.