Bettina is a skilled, enthusiastic, results-driven Principal UX Product Designer based in Amsterdam, The Netherlands. With over two decades experience in strategic design, product design, enterprise UX, enterprise AI, and data products, she brings a unique perspective and empathy to user-centric designs and innovations.

Work: Product Innovation

Automating decisions on enterprise scale

A canvas-based low-code AI editor that enables business users to design meaningful, hyper-personalized 1:1 omni-channel customer engagements, that can perform millions of decisions.

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A monitor showcasing a colorful diagram of a decision strategy. The image of the monitor is overlapped with screenshots of process steps.

Empowering users with visual programming

A high performant graphical framework that powers canvas-based low-code environments used to model ETL operations, business processes, decision and event detection logic.

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A collage made up of a monitor and an apple iPad showcasing a process flow. The two devices are surrounded by various modes of interactions showing gestural input on touch screens using finger gestures, input using an Apple pen, a keyboard with keyboard shortcuts, a mouse and the various states of mouse cursors communicating interaction types.

Optimizing operational processes

An application that enables organizations to gain a deeper understanding of their operational processes and make data-driven decisions to improve efficiency and effectiveness.

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A monitor showing a dashboard with bar, and column diagrams, a heatmap and a sankey chart to make the paths in process flows visible.

Managing a workforce

An analytics solution that brings minute-accurate transparency to where employees spend time on, enabling organizations to uncover opportunities for improving integration of tools, and optimizing workflows.

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A monitor showcasing a dashboard used for workforce analysis. It shows a calendar view, and various categories displayed in bar and column charts. In the bottom is a timeline showcasing where employees needed to switch screens.

Accessible data visualization

A set of “standard” visualization methods and color palettes that make data visualizations look like the Pega brand, while at the same time being accessible.

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Managing change

A business-friendly environment where non-technical users can safely– and with little involvement from IT – make changes to their business logic and simulate the impacts of changes before deploying them into production.

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A collage consisting of a monitor showcasing an enterprise application used to manage change requests. Next to it are images that explain the modes of interaction, in a detailed and high level view. There is also an image showcasing the leading position of the product in Forrester Wave.

Managing related parties

A client lifecycle management and KYC application presenting related parties associated with onboarding, risk assessment, compliance status, and other important criteria part of banking protocols.

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