Cultural message of the German pavilion for the EXPO 2005 in Aichi, Japan.
In conjunction with the upcoming world trade fair EXPO 2005 in Aichi, Japan, a concept for the German pavilion needed to be developed.
Since 1851 the EXPO has been a regular recurring trade fair, where countries can exhibit innovations and new products representing their nation. The format has changed since 1851. Each EXPO follows a set theme that conveys a message. Participating countries follow those themes, i.e. their pavilions are in the context of an EXPO’s theme. Participants develop and design their pavilions within the context of the chosen theme. The theme for EXPO 2005 was “Nature’s wisdom”.
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Building + story
The building is constructed in a manner that guides visitors through four stages.
Entering the forest
The entrance area sets the tone and generates the feeling of entering a forest. The visitor becomes the hero of this story.
The hero grows up
The hallway connects the entrance area with the main stage. The hallway has been constructed a manner that makes the hero feel like a dwarf upon entering it. As the hero progresses, the hallway becomes more dense and narrow, suggesting that the hero grows into a giant.
As the hero progresses the hallway becomes darker and calmer. At the end of the hallway a green glowing light indicates the door to the main stage.
The hero is granted a wish
The main stage is a giant sphere with interactive displays embedded into the walls. The hero writes a wish on one of the displays. When done, the wish is sent off and emerges in the top two thirds of the walls, where a projection displays the recently entered wish.
The hero re-enters the world
After entering the wish and sending it off, the hero exits through the final stage.