Logo, interface + interaction design for a social game published on Facebook.

Development to release

Ocean Kingdom™ is a flash-based, aquatic themed game by Rocket Ninja located in San Francisco. The company’s first social game released on Facebook targeted female casual players in the 35+ age group, and had to compete with other readily available titles similar to its own. While Ocean Kingdom would be an early follower, its stronghold in social gaming was in being the predecessor to a series of “Kingdom” social game titles.

Summary

I contributed to Ocean Kingdom’s branding by designing a logo with repurpose capabilities. My UI and interaction design resulted in an interface that was distinct from competitive titles, yet which complemented preexisting artwork. Interactive elements and applicable color palettes echoed the game’s aquatic theme. My frontend development resulted in an up-sell screen with elements I designed which kept players engaged and provided the company with an additional revenue stream.

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Graphic Design
UI + Interaction Design

 

Final Product Screens

When the game is launched, an animated pre-loader appears with a progress bar at the bottom to indicate how much of the game’s content has loaded.

When the game is launched, an animated pre-loader appears with a progress bar at the bottom to indicate how much of the game’s content has loaded.

A tutorial loads when one plays the game for the first time.

A tutorial loads when one plays the game for the first time.

Once decorations are placed, players can modify their appearance.

Once decorations are placed, players can modify their appearance.

Players decorate their reef with items they purchase in the store.

Players decorate their reef with items they purchase in the store.

Within the store, players can purchase fish, decorations, and gifts they can send to their friends. There is also the option to expand the capacity of a reef to hold more fish.

Within the store, players can purchase fish, decorations, and gifts they can send to their friends. There is also the option to expand the capacity of a reef to hold more fish.

Once fish are purchased, players drop fish eggs in their reefs. The fish grow over time. Players can observe the progress of their fishes by selecting them individually. Once selected, a panel appears that provides the necessary information about growth progress, and the constantly increasing value of a fish.

Once fish are purchased, players drop fish eggs in their reefs. The fish grow over time. Players can observe the progress of their fishes by selecting them individually. Once selected, a panel appears that provides the necessary information about growth progress, and the constantly increasing value of a fish.

Players need to nurture their fish, and feed them when they’re get hungry.

Players need to nurture their fish, and feed them when they’re get hungry.

Quests keep players engaged with their friends by helping each other.

Quests keep players engaged with their friends by helping each other.

Players can post a quest to their Facebook wall in a request for help. This gives friends the opportunity to earn items, coins, or progress achievements by assisting.

Players can post a quest to their Facebook wall in a request for help. This gives friends the opportunity to earn items, coins, or progress achievements by assisting.

Other quests relate to reef pollution. Players must clean them regularly to avoid various disturbances, such as polluted water, invasions, and alga.

Other quests relate to reef pollution. Players must clean them regularly to avoid various disturbances, such as polluted water, invasions, and alga.

When players level up, locked items in the store become available, and players can post news of their purchase to their Facebook wall.

When players level up, locked items in the store become available, and players can post news of their purchase to their Facebook wall.

The adventure log keeps track of players’ progress, and rewards them for completed tasks.

The adventure log keeps track of players’ progress, and rewards them for completed tasks.

An up-sell screen appears when players have insufficient crowns or coral cash to make a purchase, which subsidized mechanisms the company had in place toward increasing monetization.

An up-sell screen appears when players have insufficient crowns or coral cash to make a purchase, which subsidized mechanisms the company had in place toward increasing monetization.

In the cash store, players can purchase in-game currency which they can spend in the store, a staple in the game’s revenue.

In the cash store, players can purchase in-game currency which they can spend in the store, a staple in the game’s revenue.

Besides purchasing in-game currency, players can earn coral cash also by completing marketing surveys, opting in for mobile services, or completing other tasks.

Besides purchasing in-game currency, players can earn coral cash also by completing marketing surveys, opting in for mobile services, or completing other tasks.

Advertisements are typically localized.

Advertisements are typically localized.

Additional Notes
An artist created all game artwork and art contents such as fishes, plants, ocean backgrounds, artwork and all decorative elements. I handled everything related to UI, and interaction design.