Interface, typedesign, interaction design, and marketing of a WiiWare game.

video game – final product


Development to Publication

HoopWorld is a 3-on-3 multiplayer arcade basketball game with a kung-fu power-up twist, released in North America on July 19, 2010 and in the PAL region on August 13, 2010 exclusively for Nintendo WiiWare.



HoopWorld was initially planned for a release on Microsoft’s Xbox Live Arcade. The game had a target audience of hardcore gamers. During development, the game was re-engineered for release through Nintendo’s WiiWare channel, and the primary focus on audience targeted casual gamers. With this redirection came a need to reduce the game’s size, a redesign of the interface and heads-up display, and an entirely new marketing plan within a highly constrained budget.



My contribution to the redesign and ultimate release of HoopWorld included interface and UI elements for the menu, creation of the HUD, the game guide, storefront interface and its product selection, and online leaderboard, as well as marketing plan and promotion materials. This project was nothing less than a joint effort, but my ability to adapt to alternating deadlines, unforeseen circumstances, tight budgets, and developmental constraints within a team is a prime example of my capabilities.

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The game is a ‘down-loadable’ multiplayer basketball game, distributed on Nintendo’s WiiWare channel, and available in the Americas, Europe, and Australia in six languages: English, French, Italian, German, Spanish, and Dutch.

Fan website:

1.5 years for the WiiWare version

Additional Notes
© 2001 HoopWorld™ is a registered trademark of Déia B.V. All rights reserved. Streamline Studios is a trademark or registered trademark of Streamline East Ltd. © 2009 Virtual Toys, S.L. All Rights Reserved. “Virtual Toys” and “Virtual Toys” logo are trademarks of Virtual Toys, S.L. Wii IS A TRADEMARK OF NINTENDO. UNAUTHORISED REPRODUCTION PROHIBITED.