BGIn – Signage + booths
Signage system + trade shows
BGIn required a sign for its attendance at a major event called GDC (Game Developers Conference). My initial ideas considered square formats for easy shipping and transport to the event site, which would also be budget friendly. After initial sketches, I changed direction and accomplished a more dynamic design. We used a round sign, which would hang above BGIn’s booth like the sun. The banner’s hole-punched cloth was attached to a round aluminum frame with rubber bands. The two-person assembly of the sign was fairly easy and completed within ten minutes.
The frame consists of four pieces: two half circles and two metal screws that hold them together on the horizontal axis.
The banner consists of two cloths stitched together. The material is durable, water resistant and fire-retardant to comply with safety regulations.
Once the frame is assembled, the cloth gets attached through rubber bands that are held together by hooks.
The complete sign is about 1.80m (5.8 feet) in diameter.
We used cost-efficient, ready-made materials for the booth, to subsidize the majority of budget spent on the show floor. In designing the booth’s layout for BGIn’s presenters, I collected information from members who would exhibit and produced several designs. These were finalized in compliance with safety regulations defined by event organizer, CES.
Concept showcasing the booth from all four sides allowed us to define how the sign should be positioned so it would grab immediate attention once visitors would enter the trade floor.
Before the show: the booth gets assembled. The sign is the first thing to be installed.
Enough space was available to provide room for an exhibit brought in by Exmachina. A Dutch bike with an interactive game invited visitors to “take a ride” and win a game.