Bettina is a multi-disciplinary designer based in Amsterdam, The Netherlands, originally from Ulm, Germany. With a background in human-computer-interaction, strategic design, product innovation, and enterprise UX, Bettina brings a unique perspective and empathy to crafting user-centric designs and innovations.

Work

Product Innovation

Making and automating the right decisions on enterprise scale

A canvas-based low-code AI editor that enables business users to design meaningful, hyper-personalized 1:1 omni-channel customer engagements, that can be automated and perform millions of decisions within fractions of seconds and vast scales.

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A monitor showcasing a colorful diagram of a decision strategy. The image of the monitor is overlapped with screenshots of process steps.

Empowering users with visual programming

A high performant graphical framework that powers canvas-based low-code environments used to model ETL operations, business processes, decision and event detection logic.

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A collage made up of a monitor and an apple iPad showcasing a process flow. The two devices are surrounded by various modes of interactions showing gestural input on touch screens using finger gestures, input using an Apple pen, a keyboard with keyboard shortcuts, a mouse and the various states of mouse cursors communicating interaction types.

Optimizing processes

Redesign of the user interface to incorporate a refined color encoding system for data visualization in process mining application.

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A monitor showing a dashboard with bar, and column diagrams, a heatmap and a sankey chart to make the paths in process flows visible.

Managing a workforce

A visual redesign of a workforce intelligence application, and enhancements of data communication for all its data products to foster inclusive approaches in managing personnel.

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A monitor showcasing a dashboard used for workforce analysis. It shows a calendar view, and various categories displayed in bar and column charts. In the bottom is a timeline showcasing where employees needed to switch screens.

Creating application dashboards

Redesign of the user interface to incorporate a refined color encoding system for data visualization and insights in application specific dashboards.

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Managing change

A business-friendly environment where non-technical people can safely make changes to their business logic and simulate the impacts of their changes.

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A collage consisting of a monitor showcasing an enterprise application used to manage change requests. Next to it are images that explain the modes of interaction, in a detailed and high level view. There is also an image showcasing the leading position of the product in Forrester Wave.

Making relationships and influence visible

A network visualizer used to visualize networks, relations and ownerships in customer onboarding processes in KYC/CLM applications used by thousands of agents.

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A monitor showcasing an enterprise application used for onboarding. The screen shows a hierarchical network diagram.

Orchestrating decisions on enterprise scale

An low-code editor to combine structured and unstructured data from multiple data sources, and perform ETL (Extract, Transform, Load) operations in a data flow to orchestrate decisions on enterprise scale.

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A monitor showcasing an enterprise application that shows a visual programming editor used for ETL operations by technical users.

Detecting meaningful real-time events

An low-code editor enabling non-technical users to filter out meaningful events in event streams for further processing in business applications.

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A monitor showcasing a development environment and a visual programming interface used by analytical users to detect relevant events in real-time data streams.

Research Projects

A collage showcasing a monitor displaying the default screen of an enterprise application which is overlapped by a heatmap. Surrounding the monitor is a worldmap with pins, a flow diagram with drop-off rates, two spreadsheets and a matrix all comparing results.

Scaling usability testing

A comparison and evaluations for effectiveness, scalability and feasibility of usability testing methods for complex enterprise software systems.

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A collage showing illustrations of different types of disabilities next to a collection of images simulating the severity and stages of decreasing vision in a variety of health conditions that impact the ability to see negatively.

Increasing awareness of inclusive design

A company-wide presentation educating about the importance of inclusive design in product design.

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An image of a laptop monitor repeated four times showcasing the same dashboard. In each image another type of color blindness is simulated. Next to it is a continuous color palette as perceived by people with standard vision, and repeated four times in the different types of color blindness.

Accessible data visualization

Applied methods to make data visualization capabilities accessible to visually impaired and colorblind people.

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A collection of photos showing people collaborating during a workshop, organizing papers and a final process with its sub steps.

Defining decision architects

Insights in the workflow and pain points of the specialized, and highly technical user audience.

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